From a survey taken on Social Media Examiner in 2015, about 3,000 internet marketers mention that they love social media marketing. It has helped to boost the operation of visual marketing more than ever before. In 2015, 92% of online marketers indicated that social media remains an amazing tool to boost their sales.
The growing trend of visual content has made marketing through social media platforms worth investing in. Social media platforms such as Twitter, Facebook, YouTube, Pinterest and Instagram have helped businesses to market their product and service at a more affordable cost than traditional methods. Internet marketers are now looking to design original, unique videos and visuals to engage audiences. However, there is no question that internet marketers need to think about shifting their content in this direction.
Are you pondering on Instagram importance for social media marketing? Reading through the rest of this article will help you discover Instagram importance for social media marketing.
Building Personality And Trust
Using Instagram for products and services usually help to build personality and trust. With branded content, marketers can easily generate engagement. One of the primary advantages of Instagram is to build trust for your products and services. To create the emotional connection with your audience, Instagram remain a powerful social media marketing platform to use. With Instagram, you can be able to share daily experiences of your establishment in a casual and informal way.
With respect to the quality of the product or service, branded updates on Twitter and Facebook are sometimes underrated by the user. In the case of Instagram, the scenario is different. When you have an active account on Instagram carrying informative and useful content, it can bring you amazing levels of engagement with your prospective audience. Instagram provides 120 times more engagement than Twitter and 58 times more than Facebook.
With the recent update that users can now switch between multiple accounts easily, engagement will increase significantly over the coming months with the ease of use.
Increase In Traffic
While it may not be possible to add clickable links to every Instagram update, the truth is that Instagram remains a powerful source to gain traffic through previously un-traditional methods. Since it can help generate increased engagement over Twitter and Facebook, you are sure to maintain and create a strong profile on Instagram. If you want your business to grow rapidly with little advertising effort, Instagram is the right social media platform to use.