The Science Behind Choosing Website Colors

When it comes to building your website, before you dive in, take the time to think about the colors you plan to use. Have you thought about:

1. How will the colors influence customer emotions?
2. What impact will colors have on their decision making process?
3. Do the colors match the personality of the products or services you are trying to sell?

What is Color Psychology?

Color Psychology, as it relates to marketing and branding, is the “science” behind how your brain perceives color and the emotional influence it has on your purchase of goods and services. In short, color may influence your customers decision to make a purchase on your website.

Studies have show that 90% of snap judgements are influenced by color alone.

Color Meaning

Taking the time to research and understand the meaning of colors may influence your choices when it comes to selecting them for your website project. Below, we have provided a simplified guide to colors and their meanings.

Color meanings courtesy of Grafix.com

Apply What You Have Learned

Now that you know more about colors and their meaning, it’s time to choose the colors that apply to your company’s goals. You do not always have to follow the guidelines above but let them help influence your decision when choosing the colors to represent your business and it’s brand.