General News

Search engines today spend more time looking at the content of your website than they do the Meta Tags of the past. In my experience, focusing more time and energy on using the keywords and product information in my content has yielded better search engine ranking for the various pages of my website.

Product descriptions, like every part of your website, can be keyword rich. However, you don't want to saturate descriptions with repeating the keyword. Instead of focusing ONE keyword and using it over and over, be descriptive to the keyword.

As an example, instead of using the word "candle" be descriptive of the candle such as "classic jar candle". Descriptive words and details will combine together to be picked up in search engine rankings.

At the same time, you don't want to be too wordy. Be detailed but don't write paragraphs of information. That may turn the buyer off if they can't find the information quickly. Sales copy is important, but essential details of a product is better than to the better. Leave your "sales copy" or "pitch" to informational pages of your site. Good for search engines but doesn't distract the customer when they are looking to buy.